Good Robot Brewing Co.

Misogyny and Brewing

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Misogyny and Brewing

If you’re reading this, you’re likely familiar with the current situation. If not, let me get you up to speed. A yoga event we were hosting was shared on our Facebook page. The description of the event was misogynistic and deeply offended many people. Here is the screenshot taken of the event details, which then spread to social media:

It is a fact that the way the event is written is offensive. Connie, the owner of RIO Pilates approached me a few weeks ago about hosting a yoga event on our lawn. She hosts a weekly yoga class called “Broga”, an all-male yoga class followed by beers. She wanted to start serving our beer at her studio and proposed a collaborative yoga and beer event. Being a fan of yoga myself, I jumped at the opportunity. RIO was to take care of everything: ticketing, promo, setup, clean up, etc. My only task was to obtain the liquor permit. We agreed that I would not promote the event on our social media because we wanted to attract mostly RIO’s existing customers and friends, and only 20-30 people could attend.

I did not properly proofread the event description and, for that, I sincerely apologize. I did not perform my duty as Marketing Director.

I’d like to iterate three points.

1) Myself, my two co-founders, Angus and Doug, as well as our 15 employees do not share the sentiment communicated in the event description.

2) Neither I, nor anyone from our company, proofread the event description even after my girlfriend warned me about it. For that, I sincerely apologize. We will screen all content and events associated with our brand in the future to ensure nothing like this happens again.

3) Due to a death in Connie’s family, RIO has postponed the event until further notice. RIO will address the situation when Connie returns.

If you have anything to add to the conversation, please do in the comments, our social media, via email, or a phone call. Thank you for taking the time to read this.

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8 comments on “Misogyny and Brewing

  1. Social Justice Anti-Hero

    “Check[ing] out chicks” is not misogynistic. It’s light heartedness makes it sound like something my dad might say and it also sounds a lot more like admiration than objectification, to me. Attraction is a part of human nature, and does not at all mean that you are objectifying someone. Women are beautiful! You aren’t going to make me feel guilty about diggin’ chicks. Sorry!

  2. Hey Social,

    Everyone checks out everyone, I agree. It’s childish to assume that’s not the case. The problem stems not from one particular sentence, but from the delivery as a whole. Women felt objectified, like they were only at the event to be ogled. The intent of the post was farcical, in Connie’s words, but as I learned very quickly, impact does not equal intent.

  3. You are somewhat correct…it’s actually “intent does not equal impact”. Not equal to but less than.
    Misogyny is a strong word to use to describe a lighthearted, jovial description of an event…however erroneous it may have been.

  4. PR classes could be taught using this as a case study. You guys did a great job of not being overly defensive, you worked hard to understand the problem, and tried to better yourselves after a mistake was (clearly) made. Kudos.

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